May 1, 2008
Designing Emails for Ecommerce
So many examples to show you, but this one really hits on the simplicity of ecommerce email marketing. What is so special about this? Well not special, but it just clearly communicates the levels of interaction and what you can get by clicking the links. Not over the top, not too much copy, and the value proposition is right there in every call to action bucket.
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Often times I see emails with so many things to do, too much copy, and not laid out in a format that is going to display right in the inbox. This layout rocks.
Now to have full disclosure this designer used to work for eROI. So he earned his chops at the school of hard knocks. And it just doesn't hurt as well that this designer is also my younger brother. Nice work Bryan, you make me proud that you stayed awake at eROI U.
Best part about this is his using Twitter as another communication vehicle in the footer. Not over the top, but right in link with his audience of young urban hipsters. Guess the tech addictive measures run in the family as well.
Still time to get your own shirt or limited run hoodie from his new line.
Comments (2) | Posted by dylan at 4:42 AM | Permalink
April 25, 2008
Using RSS with Email Marketing
I wanted to share with you another client that is doing a good job of using our RSS to emailROI system to help them get timely content out in an automated manner. Sure they could use RSS, but their audience really does not grasp RSS as a whole. So the solution was to create a blog that could feed by RSS categories into an emailROI template without duplicating efforts.
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Why is this important? Well you have 10,000 things you are doing this week. Blogging could be one of them. Most likely adding content to your site is the primary task in most cases as static web sites do not bring your customers and prospects back to you. So instead of copying and pasting to create another email that would be using content you have already spent time placing on your site or blog, we give you our system that automatically grabs the content, builds the HTML and Text versions, and then lets you know when it is ready to go at the pre-defined time you set. Simple? You bet it is. And effective. Instead of rushing to put together a campaign, you can sit back and let the campaign build itself from your content fed by RSS.
I can tell you that it is a time saver for many organizations that are eROI clients.
And take a look at how nice it comes out. On brand, relevant, timely, and we throw in an RSS feed from that campaign to boot if you have folks that subscribe to newsletters by RSS.
Comments (1) | Posted by dylan at 4:02 AM | Permalink
April 22, 2008
Zinio and VIV Help Us Go Green
In tribute to Earth Day here are some gifts from Zinio and VIV Magazine. We all live online, why not start reading your magazines this way? If you have not seen how this works, you need to check it out. For long flights, being offline and even being able to read them in a better format it makes sense.
What is so cool is how it is tied into email as the vehicle for delivery and how the triggers work during the run time of each edition. Something worth checking out.
With over 850 Publications like BusinessWeek and others using it, it will only be a matter of time till we all consider this this standard.
VIV: VIVmag is packed with hundreds of pages of dynamic, fresh, actionable content you can interact with exactly as YOU choose. Discover what's new in awareness, beauty, fashion, fitness, health, nutrition and travel in the March/April 2008 issue of VIVmag, the first exclusively digital, interactive women's lifestyle magazine.
Digital Classics: Zinio's new Digital Classics Library features 100 available titles on a scrollable bookshelf where users can simply click on the spine of a book to open it in their browser. In addition to reading online, consumers can search for content within the books, share titles with friends or save books to read offline later. Your special access to the digital library lets you be one of the first to choose from great classic books such as Jane Eyre, Moby Dick, Alice's Adventure in Wonderland and many more!
Enjoy.
Comments (0) | Posted by dylan at 6:00 AM | Permalink
April 15, 2008
Getting Local with Twitter Stats
Portland-based TwitterLocal, the service built by Matt King that allows you to create an RSS feed of Twitter users for a particular location, has just moved added a feature that takes the site from a one-time visit to a regular destination - a leader board for the top 30 cities on Twitter. The leader board currently ranks cities by the number of tweets by residents in a rolling 24-hour period.
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Why is this cool? Well from what I have been studying there are over 7.3 million users of Twitter thus far in the world. Some stats say over 10 million. I like to err low here as many people set up an account and never understand how to use it, and thus don't like your neglected MySpace page.
I have been trying to understand by the geographic area who is actually using them as I think that this application is the mobile space killer app and can be tied into email marketing. Already there are APIs to pull the twitter content from a brand into your site. Here is an example of how a brand is using it not only as a mobile communication system, but also to pull it into a brand site.
From 8:00PM, April 8, 2008 through 8:00PM, April 9, 2008, the list looked something like this:
Tokyo
San Francisco
New York City
Paris
(Japan)
London
São Paulo
Los Angeles
Chicago
Seattle
Toronto
Portland, OR
Boston
Washington, DC
(United States)
Austin
(Mexico Distrito Federal)
(California)
Atlanta
Taipei
Sydney
London
Osaka
(Brazil)
Madrid
(Mexico)
Melbourne
Barcelona
Keep your eyes on http://www.twitterlocal.net/stats
Comments (0) | Posted by dylan at 1:43 PM | Permalink
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