Your Receipt is in the email
May 12 2008
Shoppers who want to save some trees soon will find a new option for rejecting receipts at the checkout counters of major retailers.
A service that will enable consumers to receive digital receipts through big box stores, such as Best Buy and Target, is set to launch May 16.
I have always loved how Apple stores do this for me and it is about time others do as well. I don’t need any more paper receipts crammed in my wallet or pocket. They get lost or thrown away. In the inbox is a great solution. Not sure the “green” factor as some studies I have been reading actually put data use in higher carbon/greenhouse gas levels than commercial airlines by 2010, but it makes sense none the less.
http://www.news.com/8301-11128_3-9937567-54.html?part=rss&subj=news&tag=2547-1_3-0-5
My question is have they thought about making this a transaction email marketing opportunity instead of JUST a receipt. If they follow best practices of a 20% use of the email for cross marketing/promotion, they might just drive online or even back to store sales with an offer….
Published in Behavioral Marketing, Best Of Email, Best Practices, Conversion, New Marketing Ideas on Monday, May 12th, 2008
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May 13th, 2008 at 2:13 pm
I’m a pretty big fan of the whole “digital receipt” idea, so I did some checking on allElectronic. Apparently, they don’t actually have partnerships with BestBuy or Target (hence the phrasing “companies SUCH AS BestBuy and Target), so I’m not sure whether they will actually live up to their claims to save trees. If you want to try and eliminate some receipts and get organized, I’ve found that Shoeboxed.com is still the best option.