Marketing Sherpa Interview with eROI
May 19 2008
How New CAN-SPAM Rules Affect Marketers
The FTC has just announced it has approved four new rule provisions to the CAN-SPAM Act of 2003. MarketingSherpa’s Senior Reporter Chris Heine discusses the changes with Jeff Mills, Director of Sales and Strategy at eROI. Listen to our podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance. The provisions are expected to take effect this summer.
Published in Best Practices, Case Study, E-Mail Marketing, ISP Relations, Spam Emails, Studies & Research, The Spam Cops, eROI News on Monday, May 19th, 2008
May 21st, 2008 at 1:44 pm
What does it mean to “opt-out”?
Lets take the following example and then answer the first question. John Smith purchases a membership into an organization and therefore is added to the master email list as a previous relationship… for this instance we are not using double opt-ins (that would fix to much).
The master email list is then segmented into multiple different “sub lists” (ABC, XYZ, GHI, etc.) each with its own opt-out code. Mr. Smith is happy and getting emails (or is just not complaining).
The day comes and he opts-out of the sub list “XYZ”. What should happen to Mr. Smiths account?
Does the new CAN-SPAM enhancements add any new effect to this scenario?