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April 30, 2008
Maybe Not So Stupid... Just the Agency
So after a few weeks of letting this stew with legal and PostNet Canada, seems that they are good guys. We got word back that they had NO idea that there was a product named emailROI that had been in existence and use by some of our Canadian customers since 2002.
But what is amazing is that the agency they hired to create the brand mark never took the steps to look before presenting it to the client. I really want to know who this agency is and if they will ever get hired again.
Here is the response from our law firm:
"Here's a win for the good guys! I just got off of the phone with Rob Anderson, President of PostNet Canada. He got our letter and wanted to apologize for their use of the "Email ROI" mark. Apparently, their marketing company didn't complete any diligence at all to make sure that no one was already utilizing that name in this space. He said that they will immediately cease all use of the mark."
Thanks Rob for realizing this mistake and taking the high road on this. I know that it is going to be painful to pull all the collateral and other elements that are out in all of your stores already, but hey good news... you guys are in the printing business. I bet you can make more.
Posted by dylan at April 30, 2008 4:26 AM
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