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January 28, 2008
Are you on Twitter? Why Not?
Just a little shout out to see if any of you are using Twitter? I have been for about 10 months and man is it addictive. I can't tell you what it is achieving yet, but it has created some more interaction between friends, community and people that we don't run into or talk to each day. It is like micro-blogging and at eROI has really taken off for people to share thoughts, experiences and events with one another in a new manner.
I think it is powerful. But what impact will it have on email marketing? I can tell you from a few months of research, conversations with other users in the Portland area, and testing how to feed it into other campaigns (web based and mobile based) that it is going to get BIG this year. I think in Portland, Oregon metro alone I have tracked over 90,000 people using it already. That is just one media market.
We are finding ways to feed Tweets into sites, but are looking at how to feed it into email. Does it have a place in a campaign? I can see how brands can use it, as well as news sources, mass transit and how it changes personal use of email and IM. But here is the test. We are going to wrap it into a few campaigns this quarter with some brave clients and brands. I can't release all the details yet, but I think it will work well.
Any ideas?
And if you want to see some powerful resources, here are a few?
twitterwhere
twittervision
twitthis
tweetscan
twitdir
Posted by dylan at January 28, 2008 5:00 AM
Comments at blogROI
I've been on Twitter for two or three months. I'm following some big hitters and have some following me. It's good to see these folks in an informal environment, and I've been at ground zero of a couple of Twitter movements, eg the Frozen Pea Fund launched on behalf of a woman who is twittering her breast-cancer journey from suspicion to post-mastectomy and beyond. I'm sure there's a commercial app in there somewhere but it's more of a distraction to me, and the people I *really* need to pay attention to are on my private IM list right now. I'm evansmom on Twitter, BTW!
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thanks. We know that there are some ideas out there and think that the Frozen Pea Fund as well as others have been good proving grounds.
Posted by: Janet Roberts at January 28, 2008 7:06 AM
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