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August 30, 2007
Heading to The Biggest Little City
I am off to the Biggest Little City for 2 days for yes... business. Going to meet with some casino clients and a new extreme sports social media property. We will see what I learn from my trip from the world of the casino/resort industry.
So far they have been using our emailROI platform for great creative and nothing around the typical things you would think of in the casino world. They are top notch with list segmentation and database marketing. Quite a far step from all of the scantily clad emails I get from the Hard Rock and others in Las Vegas. Which I don;t mind, but they don't make me book a flight and a room when I get them.
That is the point after all isn't it? Get people there and speak to your customers how they wish to be spoken to.
Enjoy the long weekend, we will see you back here next week in full swing.
Comments (0) | Posted by dylan at 4:17 AM | Permalink
August 29, 2007
Yahoo Mail Out of Beta; New Features
So what does this mean for marketers? Not sure yet. But it does solidify that email is a heavily used application in daily life. The fact that they are integrating SMS and Text Messaging into email speaks volumes that email is the top ingredient for making it all work. One note is that with either the Yahoo client and Gmail client, you can forward your email through it as an additional spam filter before you forward it to your own email account (corporate) to give it an extra cleansing. We have a few guys on our tech team that do this now. So it you aren't getting through at these two ISPs, you need to work on that as many more people will see the value in a comp email account and use it to provide an additional filter.
From TechCrunch:
The new Yahoo Mail interface went into public beta in September 2006, although Yahoo was testing it long before that. Tonight ( 2 days back) Yahoo takes the “beta” label off of the product and makes it the default interface for all new Yahoo mail accounts.Yahoo mail already has an integrated RSS reader and instant messaging. They also recently announced unlimited storage for all mail users.
They are also releasing a few new features.
Shortcuts: Mail now has a number of intelligent shortcuts. Things like addresses, places, dates, contact information, etc. are underlined with blue dots. Click on the link and see a mashup with maps (for addresses), travel guides (for places), calendar (for dates), etc. New services are being added regularly.
SMS/Text Messaging: Yahoo wants you to use their mail application whenever you contact your friends, however you contact them. In addition to emailing or instant messaging clients, you can now send them a text message from the mail interface. Their responses also come in directly to Yahoo Mail. It currently works for U.S., India, Philippines and Canadian mobile numbers.
Is Yahoo Mail a better webmail application than GMail? In our comparisons GMail always comes out on top, although the main reason is tagging of messages and the fact that GMail gives free forwarding and POP access to the account. Yahoo still charges $20/year for forwarding or POP access.
The new interface is the final realization of Yahoo’s 2004 acquisition of Ajax pioneer Oddpost. The new mail product is based largely on ideas first launched by Oddpost in 2002.
Startups aren’t just sitting around as the big guys upgrade their webmail apps, though. Our favorite product in this space is Orgoo, which launches this fall and lets users pull in mail and IM accounts from any number of providers. Foldera is another promising product in this space.
Comments (0) | Posted by dylan at 8:48 AM | Permalink
August 28, 2007
eROI Scores #402 on Inc 500 List
We found out officially last week, when we got the latest version of Inc Magazine, that we made #402 on the list of fastest growing private companies in the US. We are so excited to learn that all the work, great clients, amazing agency partners and long days is paying off in print. We thought winning Battle of the Agency Bands, 15th Fastest Growing Private Company in Oregon, and beating Avenue A/Razorfish in league softball were big accomplishments, and now this? Almost too much to ask for this summer.
We were also happy to see ReturnPath made the list again this year (way to go guys), two years in a row is a hard road but so wonderful to see. This just puts the pressure on us here to stay on this list next year as well to try to pace with them. It is not going to be easy, but with great brands, clients, customers, partners and a rock solid, fast growing team, we can do it.
Cheers to us and cheers to you for helping us grow as fast as we are and if we can only take the softball league we have scored a home run for 2007.
See you all at OMMA in NYC if you are there in September.
Comments (1) | Posted by dylan at 7:00 AM | Permalink
When Pins Go Bad
Know we are big fans at eROI of Direct Mail PIN coded campaigns. I have written about them before and can't say enough of how a well produced direct mail piece combined with a slick landing page that is pre populated with data that you know about the end recipient converts. Mix that with a one two punch of follow up behavioral emails or even a call and SLAM DUNK baby (say it out loud like Dicky V from ESPN for me for good measure.)
So as a fan of Mercedes Benz, and a fan of well produced marketing, I was excited to see MB using this technique. So I took the letter, fat fingered my keyboard, hammered in that PIN code and voila... nothing exciting. The air flew out of my tires on my thoughts of a good ride on the information super highway. The page went to no where special. They did not even have anything personalized nor did it take me to the offer. Just to build my own car.
Now I am sure that they agency they had lined up for this was measuring the use of the PINS versus the other methods they were using to drive people there, but was it all for them? I thought the web, email and good DM was all about me.
Needless to say I left the site, and went along with my day. I held on to this to share it with you as I think it is important to know that IF you are going to use a DM PIN coded offer, you better know who I am, what I like, and load that page with information tailored just to me. After all you took all the time to think it through, design it, use dynamic printing and sent it via the old USPS. The costs alone warrant good execution.
If you want to learn more about some that we have done and the out of this world results, just drop me a comment and I will point you in the right direction of one we have running for Microsoft or another client in the business to consumer space so you can see what it the experience should be like.
Comments (0) | Posted by dylan at 4:00 AM | Permalink
August 27, 2007
DM Study Makes Me Frow Up In My Mouf
I was aghast to read this the other week. I could not believe that people are still sending out this type of email communications to lists. Now why in the heck can they send out email that is not opt in and totally unsolicited? It shows me that although many large and small brands have been taking the high road and trying to make the world of email marketing a better place, some brands just keep on with tactics that should be stopped. I was amazed with the brands shown in this article from Ken Magill and it actually made me a little sick. Not upset sick, but just that little acid reflux thing where you throw up a bit in your mouth.
Come on, where is the leadership from these brands? Where is the smack down from the powers that be to put a stop to this? This needs to end, not next week or next month, but today. We cannot have people continue to drag the email world down by using tactics that are not best practice and in some ways illegal. I am sure that they were unhappy to be outed, but hell let's throw those closet doors wide open, get out a flood light and throw them in the spotlight.
If I get email from them in any of my accounts that I did not opt in to, you can bet that I am putting it up here as public record.
According to a Direct Magazine survey of DMers concerning the online practices scheduled to come out in September’s issue, 14% of traditional business-to-consumer DMers say they send marketing e-mails to people on an opt-out basis—that would be spam for members of the Utah legislature who need all things Internet explained to them.The good news is the percentage of DMers who say they send unsolicited e-mail is significantly lower than last year’s 23%. But 14%? That’s more than one in 10.
And it’s not just fly-by-night direct marketers that are spamming. I personally have received unsolicited e-mail from Circuit City, Kmart, Colgate-Palmolive, Williams-Sonoma, Plow & Hearth and, of all things, Smithsonian magazine....
Read Ken Magill at Direct Mag
http://directmag.com/disciplines/email/dmers_getting_it/
Comments (2) | Posted by dylan at 4:00 AM | Permalink
August 24, 2007
Facebook Opens Email Up A Little; I Want More
Facebook opened up their very closed email platform thius week by allowing users to add normal email addresses in a message. Previously you could only send messages to Facebook friends. Now you can add in others, too.
How is this going to affect your marketing messages? Not sure yet myself, but it creates another hurdle in my way of getting to these emails in my own facebook page. (yeah thanks to Tamara Geilen I am in this nasty social mdia site, and not hating it yet.)
This is great news for people who use Facebook for most or all of their emailing. But for those of us that use normal email for our day to day business, getting Facebook messages is more of a problem than a feature. That’s because Facebook makes you log on to the site to read messages/emails from your friends. They’ll send a note to your normal email address when a new message comes in, but they make you log on to Facebook to actually read it.
I rarely do that, and have missed some important messages from people trying to contact me. It is a time issue as to do II need to click from an email letting me know I have and "email" in another site that I need to log in to and then respond in another environment. As a next step, I think Facebook should offer to forward the actual messages to an outside email address (and/or provide a password protected RSS feed). Eventually Facebook should offer full POP or IMAP support for their email. They can still restrict it so that you can only receive messages from friends, but at least you could access it from your desktop or web based mail application.
Comments (0) | Posted by dylan at 11:00 AM | Permalink
Creating A Holiday With Email
So what do you do when there are not any specific holidays to focus on and you are in the travel/hotel industry? Create a holiday. And what better to attract as many people as possible (married or not) by inventing a Honeymoon -- No Marriage Certificate Required event. I loved the copy and the premise of this email. It was unique enough to stand out and got right to the point. Want a getaway, here is your excuse.
No matter your industry this is a campaign that resonates with the widest possible audience and might actually give them a fun reason to book a room and head out for the weekend.
What this illustrates is to be creative in your campaigns. Think of it like an ad campaign of creating fun and creating demand when there typically might not be anything else to talk about new or exciting.
Comments (0) | Posted by dylan at 4:00 AM | Permalink
August 23, 2007
Getting to the Point
I hate to tout our horn, well maybe I don't, but we got done working on this new project for Cinemax for Sin City Diaries in June and I forgot to blog this email. We built out this campaign site using KickApps and it got a lot of traffic. This was sent out by not only Cinemax but other media publications they partnered with (this one is from Stuff Magazine). The email was targeted to the male audience (note the image) but the call to action is so perfectly clear it made me smile. Not only was the whole email a hyperlink, but it told me what I needed to do, SUBMIT NOW.
Keeping it simple wins every time and keeping the actions focused on driving people to a microsite is the frosting on the cake.
Comments (1) | Posted by dylan at 11:00 AM | Permalink
Using Targeted Emails Right
Well I have to applaud Marriott. They got me hook line and sinker. I actually thought about going to NYC just based on this email and not for any other reason. They sent me this one based on my stay there this same week in August last year. Kudos for mining that data and sending me a relevant email. It was a targeted offer for the location and the same day of the week I arrived (Sunday). I think that this email shows that some email marketers out there are getting it, listening to their customers and targeting email campaigns the right way. Now only if Jet Blue would have sent me an email this same day for $50 off my ticket there they would have had another head in the bed in NYC. (unfortunately when I went to the Jet Blue email offer I had got 2 weeks before, the link no longer worked and the offer had expired at 11am EST the day before.
But this Marriott email give me hope that what all of the email marketers, agencies and EEC is telling people is taking hold. PS I will be heading to NYC for OMMA in Sept, if Jet Blue of Marriott are reading this send me an email now and I will book 5 flights and 5 rooms immediately.
Comments (0) | Posted by dylan at 4:00 AM | Permalink
August 22, 2007
Need a Wand to Find the Link
Now when you see this email, you will think it was beautifully designed. I won't argue with you there. It is a good looking email, I will give it that. But where do you click to get to the landing page? I pulled out my Harry Potter wand, as we give those to all employees on day one, and tried to click everywhere on the email. No links. Not even in the footer branding images or the URL that is so apparent. Then I looked back to the top. There it was, the BUY NOW link. That was it. Not they did follow best practices at channeling the action to where THEY wanted you to go, so I can't entirely place blame, but the rest of it let me down. I wanted to click the image, the link.. something, as I did not want to buy it, but learn more. Even the Download Now link was dead.
My two cents is to think about how people will react to this and make sure to hyperlink any apparent URLs in the email. I would have hyperlinked the whole darn thing as one big image at least.
But if you have a magic wand, maybe you know already what to do.
Comments (1) | Posted by dylan at 4:00 AM | Permalink
August 21, 2007
Bared Naked Ladies Leaves the Email Naked
I had asked a few months back for some examples of band emails that are good as so many that I see are not getting email. This one was passed on to me from a friend as an example, but WHY did they leave the bottom half of the template empty? Was there not enough to tell people about the band? Did they run out of copy?
They should have adjusted their email template they are using as this to me is a bad experience. Makes me wonder why I would even pay attention to these guys anymore... oh wait, I don't.
If anyone has any GOOD examples of band emails, send them over or let me know what to opt in to for myself.
Comments (0) | Posted by dylan at 11:00 AM | Permalink
Tell Me The Email Was for ME
I wanted to share this email as I thought it was a good one illustrating that they were listening not only to me but to everyone else that is on their list. This Columbia Sportswear email put it right out in front of me in the header and the footer that this email had been prepared just for me based on my preferences and my likes.
It also gave me the option of changing my preferences so that they next one might be more in tune with what I am interested in seeing and buying. So many times in retail they use the shotgun (aka batch and blast) mentality. It is refreshing to see people taking the time to not only send me relevant emails, but also show me and tell me how to make it more custom to my shopping needs.
Comments (1) | Posted by dylan at 4:00 AM | Permalink
August 20, 2007
Random Email Marketing Trivia
B to B Email Marketing Trivia:
53% of buyers always prefer to receive a courtesy email and 53% said they never prefer to receive a sales call as initial follow-up. The study found that buyers tend to give a valid email address more often than any other piece of registration information.
I would think that in B to B it is a tough market. We see hundreds of new guide downloads a week on our corporate site. Many of them are good leads and many of the people are back in getting more resources as we update them. BUT many of those in the BtoB email marketing arena are just looking for information and not looking for a conversation about it. Of the, say 100, only 5% engage in email back from a courtesy email from the sales team. From those we talk to they appreciate the follow up, but really just want more data and case studies to learn from.
We see this in all the other channels and verticals we work with our clients with as well that people want information but not always a call or anything else. A challenge for B to B Marketers to learn how to increase.
Comments (0) | Posted by dylan at 7:23 AM | Permalink
BtoB Magazine Starts to Get It
Maybe they have been reading this blog, but it seems that the BtoB Magazine emails are getting better. After so many we see that don't follow best practices in email marketing, or ones that are broken, we have a collection of those that are starting to do better.
Congrats guys for working on your emails.
Moving the Registration button above the fold:
No more images over text in the new layout:
The new postcard layout:
Comments (0) | Posted by dylan at 4:00 AM | Permalink
August 18, 2007
New Email Marketing Resources
Well they are new to me but maybe not you. I have long relied on ReturnPath and a few other sources for good data, but these two are worth checking out.
Just a quick post. If you have any send them my way.
http://www.trustedsource.org/TS?do=home
http://www.onlinemarketing.info/
Comments (1) | Posted by dylan at 2:29 PM | Permalink
August 17, 2007
eROI Helps to Bring Sexy Back
Well after 45 days of constant coding, we are proud to announce that we have successfully launched a new social media and promo site for HBO and the Justin Timberlake concert. Using KickApps once again, we love this platform, we were able to pull together with the great team at HBO a site for the concert series that HBO is bringing back after a hiatus.
We took some extra steps to create a widget that is embeddable into blogs as well as hammered out in record time a new iGoogle Gadet to countdown to the show and some special site only pre-concert and live concert footage.
Thanks to all the team here at eROI, KickApps and HBO for bringing Sexy Back.
Comments (0) | Posted by dylan at 3:02 PM | Permalink
Opps You Did It Again
This one was sent into me today from a reader and it was just tooooo juicy to not post. Looks like Best Buy got a little exicited and prematurely sent out the email campaign before the Subject Line was ready for PrimeTime.
How does "Test Email from PostPublisher" strike you? I know we have all made a whoops now and then. But what do you do when you make an error like this?
1. How large was the drop?
2. Did you get no results?
3. Was it something in the test that you weren't ready for?
4. Did it break down some of your credibility as a brand?
These are the things you need to consider before you start the email marketing fire drill. As once it is gone... it is gone. If you can answer the above questions and see that you are okay, IMHO do nothing. If you have some possible issues, find out who it went to and act fast. Fortunately we all forget rather quickly, as I wrote this 10 more emails came into my inbox, and if it did not do anything bad, move on and learn from it. It is okay to fail and okay to mess up, just don't make a habit of it and use it as a learning lesson as I hope Best Buy will.
Comments (1) | Posted by dylan at 12:35 PM | Permalink
Irrelevance IS the new Spam
How many emails a day or week can you remember that we focused on you? Say I get over 500 a day and of those 10% are marketing messages from brands I watch. Now of those, I see MAYBE 1-2 a day that are somewhat relevant and 1 that might be on target. Those that are on target are based on, what I find, two critical factors.
1. User profile information
2. Behavior: Reads, Actions
Don't you all feel the same way? I am amazed that with all the data I KNOW email marketing professionals get from campaigns and then site stats that they can't figure out how to make things relevant. The batch and blast mentality is still strong out there and we need to help one another to learn what to do.
Example of this in action (and why, sorry FishBowl, but does the restaurant industry think that Fishbowl is such a great solution? I am always let down with the creativity and time it must take to put these things together... just look at the "dynamic" use of inserting my name ABOVE the creative... and my kids are both under 6 years old.)
I spent some time on a call this AM with a new client helping them to understand segmentation and some simple ways to look at data. My first thing is: write 3 user stories. If you aren't familiar with a user story well it is just this:
Identify 3 or more perceived customer types on your mailing list or who you are going after. Take a blank sheet of paper and write down what YOU think they might be wanting to get from you based on your product, services, or content. Then start testing with every campaign. I always rec spacing tests and next actions out about 10 days to see what the down wind effects of the campaign are on your site, call to action and then to have a secondary drop in place (I prefer postcard style with ONE call to action) to send to those that either did not read, did not click or did not convert. It is the shampoo method of email marketing... Lather, Rinse, Repeat.
There is not a silver bullet with email no matter what others may tell you. It is not a one shot medium, but a reactive one. I can attest that brands that mail me relevant emails get my attention and in the end my mind share or dollars. And after all, isn't that what you want? If not, go back to postal DM and continue your slow uptick in 1% growth and take me off your list while you are at it.
Comments (0) | Posted by dylan at 4:58 AM | Permalink
August 16, 2007
Like Cheeseburgers - We Love Our Email
Survey: Americans Love Mobile Email
Crackberry Fever
The word "crackberry" may never go out of style. A new survey reveals that Americans are checking email on their mobile devices round the clock.
AOL and Opinion Research Corporation polled 4,025 people 13 and older in 20 cities around the country, according to Brighthand. 15 percent consider themselves "addicted to email."
The average user checks mobile email around five times a day, while 59 percent check it every time a new message arrives.
Meanwhile, 43 percent keep their mobile device nearby when they are sleeping in case important email arrives.
No place is sacred when checking email: 83 percent check email once a day while on vacation, another 53 percent in the bathroom, and 12 percent read email while in church.
Found at:
http://www.brighthand.com/default.asp?newsID=13225
Comments (0) | Posted by dylan at 5:00 AM | Permalink
August 15, 2007
eROI Goes the Farm .. for a Good Cause
One of the founding beliefs at eROI is to give back to our local community. We try to do that in spades with donations of services and email marketing systems that help over 60 non profits and online resources that we are passionate about utilize our knowledge and tools.
This year one of the new groups that we have aligned with is Zenger Farms. It is a great idea. A urban farm in the core of Portland that sets aside an organic, sustainable place that over 3000 school kids can go to to learn about how to raise food in a city, what impact it has on the land and on the carbon foot print of what they eat.
I think we all learned more in one day working on the farm clearing vegetable beds and hammering stakes into the ground that any of us knew before. Just imagine what impact it can have on a child locked in the city.
It is just good for a business to be able to take time to make this happen for them with a new website and email communications to educators and supporters in the Portland Metro area.
Comments (1) | Posted by dylan at 2:29 PM | Permalink
Forgot to Drink Your Kool Aid
I love it when I get an email from an ESP touting BEST Practices in email design and they don't drink the Kool Aid. We poked some fun at this with one of our webinars some time back by making the email LOOK like the images were broken with over-sized RED "x's". Made the point and was one of our largest webinars to date.
But Vertical Response (sorry Janine, but I had to do this) sent out their newsletter with the subject line and main article about designing emails with the images off. Did you forget to read your own blog post?
"Name Your Images Appropriately
Make sure your images are named correctly. If you've got your logo, name it something like "your_company_logo.gif" and remember to give it an alt tag (e.g alt="Your Company") so in the event the email reader strips out the images, your recipient may still recognize your name and know it's legit. If you've got product images, name them "my_product.jpg". "
More from the blog post. In theory this is right on, but practice what you preach or you look silly.
Makes me giggle on the inside, or well since I am blogging this on the outside too.
With the images ON so much better, but still where was that name your image thing, Try using some alt tags or displaying the image name. I tried to look at the missing image properties and no go. I tried at least to make sure that I was not crazy...
Comments (0) | Posted by dylan at 10:00 AM | Permalink
When the Email Disconnects from the Landing Page
Crowne Plaza I thought had a great tie in placement for a BE a PRO campaign where they are giving away golf experiences. Love it. But being the email and detail snob I am, I was disappointed when the click took me to another domain and the creative "felt" odd compared to the email brand experience.
Some take aways:
Keep the domain familiar
Keep the imagery the same and I might not look at the domain
Build my trust.
Now average web surfers most likely won't notice this URL for the landing page above, but they are getting smarter and savvier every day. If it runs out of the domain IMHO it scares people away with the brand trust and data use.
(The Landing Page URL was http://cpproforaday2.securepromotion.com/)
Comments (0) | Posted by dylan at 4:00 AM | Permalink
August 14, 2007
eROI Idol Party a Success
Well it took some time to recover from the party in July that we hold annually for clients, friends and about anyone else that wants to get down on a hot summer night in Portland, Oregon. The annual eROI party brought over 600 people to the offices for song, and eROI Idol contest, celebrity Judges and more booze mixed with an ice luge than would seem appropriate.
We are ONLY posting those photos worthy of public consumption as if you want the behind the scenes, you are going to need to get on a plane, bus or in your car and head up next year for the fiesta. We will be in our new offices by then (Dec 1, 2007 move in date slated) and ready to christen the place eROI style.
Cheers and thanks to all of you that made it a night to remember.
Comments (0) | Posted by dylan at 8:22 PM | Permalink
Email is the Digital Glue - Part 2
Here is another article today supporting why email still plays such an important role in online marketing, community and communications. I can tell you it is very much like a drug to some folks and very Pavlovian in nature. (Ring Ring... drool). I have bee trying to wean myself a bit over the last few weeks. Not cold turkey, but simply less interaction when at home, in the car, in the Starbucks line, etc.
As I had always wished to be a Cultural Anthropologist in today's society, not suffering from blackberry head (face down, eyes focused inside the 3x2 machine) I have enjoyed watching others with phones, blackberries, treos, etc and what I must look like from time to time. I have been amazed lately with the age range of addicts I see reading email EVERYWHERE on cells and other devices in restuarants, drive throughs, store lines, walking down the street, etc.
I can tell you that from my observations, email is a main driver of why people are online still. For the Digerati that jump from platform to platform and trend to trend, telling us X is dead or Y is dead, email is just coming into it's prime.
Wait, got to run, just got a twitter that the sun is rising..... who would have known.
Read the article at the jump>>
America's Email Addiction: Benefit For Brands? - From MediapostCONSUMERS MAY BE SPAM-WARY, BUT according to new data from AOL, ad-supported email still represents a viable tool to garner impressions--as the Web giant revealed that email users check their mail an average of five times a day, and some 15% of all users think they're "addicted" to email.
AOL's third annual "Email Addiction" survey asked more than 4000 Americans over 13 about their email habits, and a found that users checked email at night, on vacation, while at work and often had multiple accounts, representing an opportunity for brands to benefit from that frequency with the right message.One in three users say they know someone addicted to email, with the most likely suspect being a friend (18%), a spouse or significant other (7%)--and even a boss (4%).
When it comes to the addicts themselves, they tend to skew female (16% of women considered themselves email addicts compared to 13% of men), and younger (19% of users 13-34 considered themselves addicted, compared to 10% of users over 34).
But even Americans who didn't consider themselves email addicts indicated the pervasiveness of email in their daily lives. For example, about half (52%) of all email users have two or three accounts, while 22% have four or more.
And users don't let work stop them from checking their personal email--as some 60% of those employed outside the home check their personal email at work. Users checked their personal email an average of three times per day, and most of them (72%) say they don't feel guilty about it.
Email is infringing upon both sleep and vacation as illustrated by a number of statistics, but both factors pose possible benefits for advertisers. Some 40% of email users have checked their mail in the middle of the night, with a higher ratio of men (44%) to women (36%)--highlighting an opportunity for pharmaceutical companies peddling sleep aids to choose display or banner ads in email as a possible ad channel.
Next, some 38% of users say it is very or somewhat important that they have access to email when planning a vacation--and a majority of users (83%) check their email at least once a day while on vacation. Behaviorally targeting trip planners with relevant email ads before and during their trip could serve as a supplemental marketing strategy for local attractions and businesses.
Comments (0) | Posted by dylan at 3:30 PM | Permalink
I'm Baaaack on the Interweb
Well after a long 10 day sojourn to the Los Angeles area, I am back. Actually got back a few days ago but took some time to get my head back in the game. Funny how time away now days takes a few days to get back into the swing of things. But recharged and ready to rock.
I tried to stay offline as much as possible, but amazing that between wifi and the blackberry how connected you can stay even when "disconnected". I found myself reading and scanning for important emails and following up when some downtime occurred with the office and client communications.
Guess we have reached a state of constant connectivity here at eROI. I was not impulse buying any cases of wine or a new back to school outfit with the marketing emails I got, but then these are the dog days of summer and we all need a little offline time now and again.
Watch for some feverish posts as I have a lot of stored up material ready to unleash.
Comments (1) | Posted by dylan at 1:48 PM | Permalink
August 4, 2007
Thanks Gmail for Fanning the Flames
I love when an ISP touts what do do like this. It erodes my confidence that unsubscribing is the right thing to do from the ISP. Hell report it as spam, we will help destroy the IP reputation of the sender... Guys we are all in this together trying to set up feedback loops, educating clients and marketers alike. This just smells rank to me.
My Favorite part (joking)
"Sometimes people are afraid to report a message because they aren't sure if it is "really" spam or not. Our opinion is that if you didn't ask for it and you don't want it, it's spam to you, and it should be reported. We'll sort it out on our side. We aren't perfect, but in general it works because you tell us when it doesn't!"
Thanks for all the spam reports
Thursday, July 19, 2007 1:01 PM
Posted by Brad Taylor, Software Engineer
For all you Gmail users hitting those "Report Spam" and "Not Spam" buttons, thanks a ton! We hear from a lot of users that they love how well Gmail blocks spam, and the only reason it works is because you all report it to us. If you're not in the habit of doing this, I hope I can convince you to start. Here are three reasons you should report spam:
Comments (1) | Posted by dylan at 10:39 PM | Permalink
August 3, 2007
Going to Be "Offline"
So the annual pilgrimage to Laguna Beach is underway. I am going to be yanking myself offline, well as much as I can, to spend some time with the family and about 100 other family members and friends that gather each year.
So look for a few less posts, unless I can work some up before I leave to keep you busy. I know the crackberry will be near, but attempting to have a self imposed intervention before the family imposes one of their own.
Cheers and thanks for the break.
Comments (1) | Posted by dylan at 4:32 AM | Permalink
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